During my time at Of The Agency, I focused on PR outreach for Nonchalant Label, one of the agency’s leading brands. I helped expand their presence by connecting the brand with NYC and Miami based influencers and models, initiating collaborations that translated into content and brand promotion.

The relationships I helped develop laid the groundwork for Nonchalant Label’s first brand promotion event, a curated showroom experience with gifting, cocktails, music, a photo booth, and more! I worked alongside my manager to plan and execute every detail, from the guest list to event-day logistics. We transformed the showroom into a personalized styling space where creators could discover and select new pieces, deepening their connection to the brand and creating Nonchalant social media content.

Here are some moments & details I captured from the event!

I also supported a range of showroom and production activities. I assisted in over five fashion photoshoots by helping style looks, protect garments, and communicate with designers to ensure their creative direction came through on set.

Beyond production, I helped prepare the showroom for “market”—seasonal wholesale showcases for buyers ranging from local boutiques to major retailers like Nordstrom and Revolve. This meant cohesively arranging multiple collections across the space and making sure everything was set for buyers to engage with each brand in its best light.

Below is a lookbook of some of the shoots I have worked on!