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project portfolio

A glimpse into the worlds I’ve helped shape, from digital to physical. In each project, I aim to breathe life into mission and meaning, sparking excitement in a way that feels genuine and new.
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transcendence coffee

Transcendence is a speciality coffee brand elevating morning rituals with globally-inspired syrups. I work with the founders to concept & execute marketing strategies, conduct influencer seeding campaigns, and work with like-minded companies on exciting collaborations.
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transcendence coffee

Transcendence is a speciality coffee brand elevating morning rituals with globally-inspired syrups. I work with the founders to concept & execute marketing strategies, conduct influencer seeding campaigns, and work with like-minded companies on exciting collaborations.
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zadeh jewelry

ZADEH is a New York–based luxury jewelry brand known for its architectural, gender-fluid designs. I worked with the founder & designer to craft and execute brand strategy, lead influencer gifting initiatives, and support boutique partnerships and trunk show activations.
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zadeh jewelry

ZADEH is a New York–based luxury jewelry brand known for its architectural, gender-fluid designs. I worked with the founder & designer to craft and execute brand strategy, lead influencer gifting initiatives, and support boutique partnerships and trunk show activations.
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insearchof styling

InSearchOf is a vintage resale startup. As the company's CMO, I led visual direction, co-produced photoshoots, and worked with my co-founder to build an immersive pop-up experience from 0-to-1.
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insearchof styling

InSearchOf is a vintage resale startup. As the company's CMO, I led visual direction, co-produced photoshoots, and worked with my co-founder to build an immersive pop-up experience from 0-to-1.
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strategic venture society

Strategic Venture Society is NYU’s premier venture capital and tech club. As Director of Marketing, I lead brand and content strategy, market our club's speaker panels with leading investors and founders, and create social media campaigns to grow visibility across campus!
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strategic venture society

Strategic Venture Society is NYU’s premier venture capital and tech organization. As Director of Marketing, I lead brand and content strategy, market our club's speaker panels with leading investors and founders, and create  social media campaigns to grow visibility across campus!
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of the agency

OF THE AGENCY is a fashion PR showroom representing emerging and luxury brands. As their PR intern, I assisted with editorial pulls, tracked media placements, supported showroom operations, and assisted in styling photoshoots.
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of the agency

OF THE AGENCY is a fashion PR showroom representing emerging and luxury brands. As their PR intern, I assisted with editorial pulls, tracked media placements, supported showroom operations, and assisted in styling photoshoots.
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